Oatly Target Audience

Hi, 

I am relatively new to Oatly, and have just heard and seen about it online. 

I was wondering who the generel target audience of Oatly is? 

As far as I can tell, Oatly mostly caters to i) environmentally conscious consumers, but also ii) health-conscious individuals (e.g. lactose intolerance) and iii) ethically conscious people (e.g. vegans). 

Would people disagree with this classification? I am interested in hearing your thoughts! :) 

Also, can somebody point me to where the company perhaps states their target audience themselves? Appreciated!