doris_ren's profile

Thursday, March 7th, 2024 1:54 PM

Exploring Oatly's brand repositioning and redesign

Dear Oatly,


I hope this news can make you feel happy. My name is Doris, and I am a student who studies Graphic Design in the UK. I am currently preparing for my graduation thesis and related design projects. My thesis focuses on brand repositioning and design, and I am particularly interested in Oatly's changes in this field.

As part of my research, my goal is to delve into how more people can see Oatly through brand repositioning and redesign from the perspective of brand design. Your organization's insights will greatly enrich my paper, and from a practical perspective, allow me to have a deeper understanding of how brands think.

I am particularly interested in learning about your brand reshaping and visual packaging design considerations around 2012/2013. I would greatly appreciate it if you could help me provide information or guide me in obtaining relevant resources on these topics.

I look forward to any guidance or information you can share.

Thank you very much for considering my request.

Sincerely,

Doris

16 Messages

7 months ago

Hi Doris,

 

Thanks so much for getting in touch, we love (and are honored) that you're choosing to focus on us for your design project!

 

We created a jam-packed student material pack full of information all about Oatly for students looking to learn more about us. You can find a PDF document at the bottom of this article with l-oats of insightful information about our mission, our brand and our approach to all that we do.

 

We really hope you can find what you're looking for.

 

Warmest,