Why is Oatly organic not enriched?
While enrichment is important to us, our current organic line offered in Europe cannot be enriched due to existing EU legislation of organic products.
We currently don’t offer organic products in the US as sourcing oats that are both gluten-free and organic, at a price level available for the average shopper to afford, isn’t a viable option for us just yet. In other words, choosing to use gluten-free oats from conventional producers means we can instead scale more quickly and get more oat drink to more people at a more accessible price. Which we believe is of higher priority and the most efficient way to tackle climate change today – all while ensuring our North American products are suitable for people with food allergies.
If you’re curious to learn more about our approach to enrichment, check out this piece.