11 Messages
Why is Oatly organic not enriched?
While enrichment is important to us, our current organic line offered in Europe cannot be enriched due to existing EU legislation of organic products.
We currently don’t offer organic products in the US as sourcing oats that are both gluten-free and organic, at a price level available for the average shopper to afford, isn’t a viable option for us just yet. In other words, choosing to use gluten-free oats from conventional producers means we can instead scale more quickly and get more oat drink to more people at a more accessible price. Which we believe is of higher priority and the most efficient way to tackle climate change today – all while ensuring our North American products are suitable for people with food allergies.
If you’re curious to learn more about our approach to enrichment, check out this piece.
jules
2 Messages
9 months ago
We would love if you also offered an organic option for those of us willing to pay more for safely grown oats. Your products taste superior to other brands, and I am a huge fan of non dairy milks and have tried most of them. However, as a farmer, I am well aware of the dangerous chemicals such as Chlormequat and Glyphosate which are commonly used in the conventional oat harvesting process. Please let your patrons have a choice and I hope you will be surprised at how many of us will opt to pay more for safe products! You can still offer both for buyers who may opt for the lower price point.
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